The Basics of a Brand Development Agency

Products are really hard to sell if not marketed, labeled, themed, and shared correctly. Without these key ingredients, you could fall victim to having a good product cooked from a bad recipe. This is where a brand development agency can help. Branding is difficult to manage on your own, so getting help may be the next step you need for success. Here are some helpful basics of brand development.

What is a brand?

Summarized, the brand is what differentiates you from your competitor. It explains to the public what makes your product different then everyone else’s. Your brand explains what to expect from your services and should be derived from who you and your goals are and what you want the public to see you as. Your brand includes your logo, name, theme, and slogan.

What are the benefits of branding?

Most of us while shopping can see a brand and associate good or bad qualities to the intended product of purchase. Many products fail solely on branding itself. Here are some quick benefits to branding from the buyer and seller’s perspectives.

From the Buyer:

  • The buyer can identify the product as a like or dislike.
  • The buyer could see a rewarded interest in owning the brand (ex. Ferrari or Rolex).
  • It helps reduce the time needed for a purchase.
  • It helps the buyer’s perceive the risk of purchasing the product.
  • The buyer can evaluate the quality of the product within seconds (especially if the brand is unknown to the buyer).
  • It helps the buyer be able to judge the characteristics of the product.

From the Seller:

  • It differentiates the product from its competitors.
  • The company can introduce a new product line and use an existing brand or brand template which reduces the need for a new design or brand.
  • The brand helps recognize the company’s products which make repeat purchases much easier.
  • Brands help divide the market by creating specified images for sale (ex. Lens Crafters).
  • It lowers designs, commercializing, and promotional expenses.

How do you define your brand?

Defining your brand can be difficult and overwhelming. You need a plan to help find your business through exploration and discovery. A brand development agency can help, but to find your brand some questions should be answered.

  • What are the mission statement, goal, and objective of your company/product?
  • What are the main components, features, opportunities, and services of your product (s)?
  • What should your consumer think about when they see your company? What’s the perspective you desire from your customer?
  • What differentiates you from your competitor in not only product, but branding?

How do you develop a brand strategy and brand equity?

After being able to answer the questions above, you should be able to now work out a few more important parts to branding your company. The next steps involve getting the word out and creating a brand strategy and brand equity. A brand strategy can allow your company and products to get noticed and marketed to the general public through innovative and creative concepts. For example, a brand for designer watches could have a brand strategy that focuses their design on being affordable and sophisticated. Brand equity allows the consumer to see your product and give it a positive association which gives the brand significant value. For instance, when branding Barbie, the color pink used in its branding is associated with females and therefore attracts a positive perspective in most cases on the female audience. Developing a brand equity and brand strategy can be complicated, but with the help of a brand development agency you can create your desired brand ideas in no time.

What should be essential in my brand?

Your brand is your baby. Losing it just because of its look, design, appeal, and taste is something no person wants to deal with. Therefore, creating a brand relationship which appeals to the general audience is pertinent in making your services exceed towards future success. To create your success, your brand should be…

  • Daring: Your brand should be different than every other brand around you. Why is your product better than your competitor’s? It should explain how your product should be used over other products.
  • Authentic: People want a product that is real. No one wants a product that is a joke. Make your brand relatable and authentic.
  • Attractive: Make your product appealing to everyone’s eye. Aesthetic appeal goes a long way in branding.
  • Necessary: Why do people need your product? Make it necessary for other to have.

 

 

 

Brand Development Agency Basics

Products are really hard to sell if not marketed, labeled, themed, and shared correctly. Without these key ingredients, you could fall victim to having a good product cooked from a bad recipe. This is where a brand development agency (http://en.wikipedia.org/wiki/Branding_agency) can help. Branding is difficult to manage on your own, so getting help may be the next step you need for success. Here are some helpful basics of brand development.

What is a brand?

Summarized, the brand (http://en.wikipedia.org/wiki/Brand) is what differentiates you from your competitor. It explains to the public what makes your product different than everyone else’s. Your brand explains what to expect from your services and should be derived from who you and your goals are and what you want the public to see you as. Your brand includes your logo, name, theme, and slogan.

What are the benefits of branding?

Most of us, while shopping can see a brand and associate good or bad qualities to the intended product of purchase. Many products fail solely on branding itself. Here are some quick benefits to branding from the buyer and seller’s perspectives.

From the Buyer:

The buyer can identify the product as a like or dislike.

The buyer could see a rewarded interest in owning the brand (ex. Ferrari or Rolex).

It helps reduce the time needed for a purchase.

It helps the buyers perceive the risk of purchasing the product.

The buyer can evaluate the quality of the product within seconds (especially if the brand is unknown to the buyer).

It helps the buyer be able to judge the characteristics of the product.

From the Seller:

It differentiates the product from its competitors.

The company can introduce a new product line and use an existing brand or brand template which reduces the need for a new design or brand.

The brand helps recognize the company’s products which make repeat purchases much easier.

Brands help divide the market by creating specified images for sale (ex. Lens Crafters).

It lowers designs, commercializing, and promotional expenses.

How do you define your brand?

Defining your brand can be difficult and overwhelming. You need a plan to help find your business through exploration and discovery. A brand development agency can help, but to find your brand some questions should be answered.

What are the mission statement, goal, and objective of your company/product?

What are the main components, features, opportunities, and services of your product (s)?

What should your consumer think about when they see your company? What’s the perspective you desire from your customer?

What differentiates you from your competitor in not only product, but branding?

How do you develop a brand strategy and brand equity?

After being able to answer the questions above, you should be able to now work out a few more important parts to branding your company. The next steps involve getting the word out and

creating a brand strategy and brand equity. A brand strategy (http://en.wikipedia.org/wiki/Brand_management) can allow your company and products to get noticed and marketed to the general public through innovative and creative concepts. For example, a brand for designer watches could have a brand strategy that focuses their design on being affordable and sophisticated. Brand equity (http://en.wikipedia.org/wiki/Brand_equity) allows the consumer to see your product and give it a positive association which gives the brand significant value. For instance, when branding Barbie, the color pink used in its branding is associated with females and therefore attracts a positive perspective in most cases on the female audience. Developing a brand equity and brand strategy can be complicated, but with the help of a brand development agency you can create your desired brand ideas in no time.

What should be essential in my brand?

Your brand is your baby. Losing it just because of its look, design, appeal, and taste is something no person wants to deal with. Therefore, creating a brand relationship (http://en.wikipedia.org/wiki/Brand_relationship) which appeals to the general audience is pertinent in making your services exceed towards future success. To create your success, your brand should be…

Daring: Your brand should be different than every other brand around you. Why is your product better than your competitor’s? It should explain how your product should be used over other products.

Authentic: People want a product that is real. No one wants a product that is a joke. Make your brand relatable and authentic.

Attractive: Make your product appealing to everyone’s eye. Aesthetic appeal goes a long way in branding.

Necessary: Why do people need your product? Make it necessary for other to have.

Advertising Photography

The Ins & Outs of Advertising Photography: A Quick Guide

Although advertising photography has transformed and evolved a great deal, it is still a very popular and important aspect of marketing.

If believing is seeing and seeing is believing then that makes product photography an essential part of advertising. People are busy. With advanced technology at their fingertips, hardly anyone takes the time to read the product details on an advertisement anymore. Advertising photography has a big job.

Before we pick up the camera…

Audience:

This is an important one. So many brilliant advertising campaigns have gone to waste because they weren’t targeting the right audience. It is essential that when you’re thinking of a concept for your product photography, you think of who it is that you want to see it. And be specific. You wouldn’t put a lipstick ad in a commercial with professional basketball players. And you wouldn’t want to take a picture of a sophisticated men’s watch on a man at a circus filled with a bunch of small children. Consider the audience and consider what they want to see. If you are having trouble narrowing down who your specific audience is, Renere Studios can help you to figure out exactly who your photo should be targeting. Here are a few questions to help you figure out who your audience is:

  • Is your product specifically for male or females?
  • Does a particular age need your product more than people of other ages?
  • Where will it be displayed (Countries, states, cities)? What is that culture like?

All of these questions will lead you towards taking the right approach for your product advertising.

Concept:

After you are well aware of whom the audience for your product is, the next step is creating a killer concept. You want your photo to tell a story. When a consumer in your desired audience sees the photo of your product they should automatically be able to relate to it somehow. It should intrigue them or inspire them. It should excite them or motivate them. The goal of your product photography should be to make the consumer feel like they will be a better person if they purchase your product. Come up with a concept that will make them feel that way. Renere Studios takes the time to get to know our clients and their product so that we are able to help you with that concept. We do our best to bring your product to life.

 Shooting The Photo

After we have our audience and concept all ready to go, the physical process can finally begin. This process is complex, but each and every step is important to getting the product photography outcome that you desire. A common misconception that people have about product photography is that it’s pretty much all done with fancy editing software and the actual picture doesn’t matter too much. But while, Photoshop and other editing software are an important part of the process, the actual picture matters just as much, if not more. If you don’t have a great foundational photo, it takes away from the potential of the overall campaign.

 Lighting and background are very important when it comes to shooting the perfect picture for your advertisement. Another important thing that should always be taken into consideration when shooting product photography is the product itself. That may seem like a no-brainer, but so many people forget that the photo shoot should be about and centered on the product. Have you ever watched a commercial and thought, “What is this even for?” Have you ever seen a huge billboard and asked yourself, “What is the product they are advertising?” It happens all the time. The advertising photography should be inventive and intriguing, yes, but it should be clear what is being advertised. On that same token, it is important that product photographers take the time to think about what the best attributes of the product are so that they can be sure to show those things off in the photo.

Do-It-Yourself Advertising Photography

If you have a simple task, D-I-Y photography is always a great option. It saves a couple bucks, you learn something new, and it can be done pretty much anywhere. If you’re considering D-I-Y photography then make sure you have all of the proper tools and software.

Although Do-It-Yourself Advertising photography works well for simple tasks like selling products on e-bay, if you find yourself needing a to advertise something of a larger scale, you’re better off leaving it to the professionals. Renere Studios is always there from concept to print for your product advertising needs.

Product Photography Studio Setup

DIY Product Photography Studio Setup

 

Want to sell something on Ebay? What about Amazon?

Considering starting a small business on Etsy? If the answer to any of these questions is yes – then congratulations! That’s cool. After deciding that you want to do one of those things, I’m sure you know what the next step is – visual advertising. Whether it be a simple picture to post on Ebay, or a series of pictures on your Etsy profile, you’re going to need to do some product photography. Since you’re only selling a few things, or just getting started on your business you’re probably thinking that you don’t have the money for quality product photography. Well…you couldn’t be more wrong! For small projects like this, a DIY product photography studio setup is all you need.

 

Here’s what you’re going to need:

  • Duct tape
  • White paper sweep
  • Tripod
  • Camera with memory (or phone with a quality camera)
  • A table or hard surface
  • A window with good light
  • A small foam board (reflector)

 

Now here’s what you need to do:

Position your table or hard surface near the window, so that you can get as much natural light as possible. Afterwards, tape your white paper sweep to the ceiling or wall, or whatever will hold it up and allow the paper to fall nicely onto the table or hard surface. When shooting use your foam board as a reflector to control the window light. And that’s all there is too it! Now you have your perfect DIY product photography studio set up and you can get ready to take a professional picture of your item.

 

Keep in mind:

  • Make sure your product is prepped nicely and clean!
  • Make sure you shoot the product at its most appealing angle!
  • Learn your camera settings!
  • Editing is your best friend!

 

For more information about DIY product photography studio set up visit Renere photo and talk to a professional!

Design Companies

What It Takes to Be a Design Company

Anyone can design a website, magazine, advertisement and photo shoot. But from there how do you know if it is better than the other design company?

 

When you are looking for a place to do product photography for your business you need to be able to trust the company you are going to use. That is just one small part of going into business with them.

 

Communication is another important aspect of design as well. Here at Renere Studios we work with our customers to deliver the best quality product photography.

 

Not only do we listen to what you are saying you want but we also work with you on how to build it up to create the best possible version of the product photography in Orange County.

 

If you look over previous work of the company you should be able to see growth and a great resume. Here we make sure that each product and business we work with is an ideal fit in order for both the customer and our company is an equal fit.

 

While listening to your thoughts on how to create your visual for your product’s reach to consumers we are going through how we would bring your product to life and how to make sure your product is the one that they remember. We make sure everything is thought about even beyond both your company and our own.

 

Our advertising makes sure to captivate the essence of your company and your product. We tell the story and make sure that your consumers are engaged with our product.

 

There are many things to look at when you want to find a product photography studio to handle and work with you on your product placement for advertising and marketing, we are here to help. We will work with you to create the best possible version of your product’s advertising.

 

Los Angeles and Orange County are premiere markets for advertising and marketing. This is why it is so essential to find the right company that will fill your needs and that will bring your product to life in your eyes and in your consumers.

 

Product Branding Agency

What’s in a brand?

Branding a product well is almost as important as the product itself. If you have a really great product that isn’t portrayed well to the public, well then, all of your hard work has ben in vain. If branding your product sounds like something that you might need some assistance with, you may want to consult a product branding agency. If you’re up for trying to brand your product on your own, it is essential that you know what characteristics are important when starting to establish your brand.

What is a product’s “brand” anyway?

A product’s brand is anything and everything that has to do with the way that your product is presented to the public. This includes the product’s name, slogan, theme, and logo.

Your brand should be…

Bold

What sets your product apart from the rest? Why should someone use your product and not someone else?

Real

People want something that they can relate to. Authenticity is important to today’s consumers and it is critical that the public trusts you.

Aesthetically Appealing

All of the images that are associated with your product are very important. When someone sees a checkmark, they almost instantly think of Nike, and that is the product of great branding. Likewise, all of your photo advertisements, logos, and fonts are going to point people to your product – what do you want them to think about your product?

Necessary

Branding is crucial to the success of your product. It is necessary to bring positive attention to your product, which will inevitably lead consumers to want to buy it! Find a product branding agency to help you figure out what is necessary to add to your branding strategy.

Demanding

Your brand should be demanding of the public’s attention. It should make people want to know more about it and want to be associated with it in any way that they can.

For more advice about branding or a product branding agency go to renerestudios.com.

 

 

Product Video Production

From photography to video, each multimedia form is essential towards promoting any type of product. Product video production is necessary when trying to reach the audience in a visual and moving format.

Product Video Production: Product photography Orange County

This can sometimes take longer than a photoshoot but it is still essential in order to have a successful product for various age groups. Product photography in Orange County can take many forms. With this being said, video is a complex and smart way to shoot product photography. Setting up you will need an actor and a set crew, much like a product photography session, except with this, you will either have them say something or allude to it. Product video production will leave the audience and viewers captivated and curious about your product. The idea that a video can do more for one than a photograph can be odd, but many people respond better to video than simply a photograph. With this being said, product photography in Orange County is important for anyone who is considering promoting their products, it would be wise to invest in product video production as well.

Post product video production should leave you aching for more and excited for what the response of the public will bring. The visual emotional appeal should be able to be screamed out from the screen that the viewer is watching it from and they should be able to think and be consumed by the possibility and wonderment of what is there. There are many other options for product photography services in Orange County, but you want to leave your audience and viewers consumed and hooked on your product. Let us at Renere Studios take care of that. You want to be able to be proud of what you have and what you have provided your customers.

Product Photography Services

Don’t get me wrong, taking a good picture is important, but don’t be discouraged if you don’t have the best camera at your disposal. There are tons of things we can do after taking the photo to really make your product pop! If you want to take your pictures to the next level, hiring professional product photography services might be to your advantage. But if you don’t have time to hire a professional this time around, there are some things that you can do to take your product photography to the next level.

Post Production: Product Photography Services

With Ecommerce getting more and more popular, the need for DIY product photography has increased. And because of all of the fierce competition out there, taking a dimly lit picture with your old phone is no longer good enough. What many people don’t know is, a lot of the work can be done post-production.

When you’re taking your photo be sure to take it on an all white background. This is very important. When it comes to editing and retouching your photo, it can be tricky, but it’s not impossible. Using Photoshop elements or a similar photo editing software, focus on cropping your photo to the desired size and adjusting the color and levels to what is appropriate for your photo. There are plenty of online tutorials on how to do this – don’t hesitate to find one for guidance!

For more tips on DIY product photography read 8 Lighting Tips to make your Product Photography go from Drab to Fab. If you have the time and the resources, there’s nothing better than hiring professional Product Photography Services. They are there to make your product come alive and love to work with you to find your vision. For more information about product photography services visit renerestudios.com.

Product Photography Lighting Tips

Most people learn best from seeing and experiencing, not just reading. Therefore product photography is very important to marketing your product. Most businesses hire someone to do this for them, a product photographer, or a freelance photographer. But if you’re just a normal person trying to sell something on amazon or eBay, product photography lighting tips can be useful for you as well. When it comes to product photography, lighting is very important. In fact, lighting is often what makes or breaks the success of a photograph. A product can be positioned in just the right way but if the lighting is poor, the photo can be rendered useless to your advertisement. Because of this, everyone that does photography for marketing purposes is always looking for more product photography lighting tips. If that’s what you’re looking for, you’re in the right place. Here are some product photography lighting tips to make your photography needs to.

8 Lighting Tips to make your Product Photography go from Drab to Fab

1. Lighting Tent

When using a lighting tent, make sure that you set it up just right,
eliminating any unnecessary creases in the material. Make sure that the lights are placed in a way that creates an evenly illuminated atmosphere.

2. Natural Lighting

If it’s an overcast day, don’t be afraid to shoot outside. Look for areas that are shaded from the sun but are still open to a lot of the sky. Avoid having the sun directly onto your product set up.

3. Camera Settings

Know your camera well and be sure that all of the settings are set to work for you and not against you. Turn your flash off, set your white balance, and set your ISO to be as low as you can.

Creative Product Photography

Storytelling through the Lens: Creative Product Photography

Creative product photography goes beyond the limits of just taking a picture for an advertisement. When a product photographer is good at their profession, they take into consideration the product, the message, and the consumer. It is the photographer’s job to create a bridge between these three components to make for a compelling story that reaches the consumer.

The Product:

This is the hardest part. When it comes to creative product photography, the photographer has to be able to understand the product enough to where they can show it in a truthful, yet creative light. It is important that the photographer understands the ins and outs of the product or service being offered so that they are able to decipher what will best appeal to the audience.

The Message:

No matter what the product is and no matter what the photographer’s creative vision is, the message must align with the company’s current branding. Companies work hard to maintain consistency in their branding because they know that consumers value it a great deal. The photographer’s message in the story that they create surrounding the product they are advertising must stay true to the company’s mission and branding.

The Consumer:

The consumer is the most important part of the equation. So many advertisers have great ideas that fail because they do not take into consideration the audience that the photo is intended for. Great, creative product photography demonstrates something that connects the product to the audience through a message or a story. The product, the message, and the consumer are all important parts to take into consideration for effective product photography. One does not function well without the help of the other two components. Creative product photography uses all of these components to make for memorable advertising.

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